Times change. Normally, I don’t blog here in the middle of the week. Normally, I don’t blog anywhere in the middle of the week. But today, I’m feeling the weight of something pressing on me and I want to get it off my chest if only for the length of time it takes me to write this post.
It’s been my observation, based on my own work and efforts this year, that authors who do not promo the fuck out of themselves and their books begin to sink into relative obscurity. Back in 2008, when I got my first contract, it seemed like a little Tweeting, a little Facebook, an up to date website, a weekly blog post occasionally augmented by a guest blog post or interview, a chat maybe once a month with a giveaway, high placement in a few contests plus some loop promo 2-3 times a week got you enough attention to sell books. No so any longer.
A case in point seems to be my M/M stuff. Fire Season continues to sell. However, there’s huge numbers of readers on the Goodreads M/M group who aren’t familiar with it despite it being on Jessewave’s Top Ten of 2009 and a Rainbow Awards Finalist. Those readers almost seem to be all about the authors who posted freebies during the group’s free read/write events. So this year, I did one, but I don’t think I’m seeing more name recognition for it. I got involved in the free serial story Lords of Aether. Not seeing more name recognition for that either. And all the books I’ve put out this year? Well, I guess you could say they’re not Fire Season.
The only thing I can see that I do differently than all the young up and coming authors in this genre whom everyone seems to know is that they are constantly on Twitter, Facebook, Facebook groups, blog tours and hops, Goodreads groups and all over a gazillion new review sites. And by constantly, I mean I see posts from them time-stamped all day long.
Looking at all that, I hear a death knell. I don’t have all day to promo. I don’t have any time to promo really, although I eke out some time here and there. Also, these authors are all over the conventions and conferences and all about tagging and reviewing each others books on Amazon and B&N and ARe. Whew. Just writing all of that has me exhausted. And discouraged. Because I can’t do all that stuff all the time. I have a full-time, demanding job. I have a family and a graphics business and things I’m supposed to write for my editors. And I live in an expensive part of the world and am the sole provider for 3 adults and a bunch of cats.
The upshot is that I can’t afford to promo like the authors whose names trip off readers lips, especially M/M readers. I don’t have the time or the money. And thus, I find myself sinking into relative obscurity. I can see the writing on the wall. One day, my editors are going to start giving me rejection slips because no matter how good my work is, if it doesn’t sell, they won’t want me.
So I guess I’m seeing the beginning of the end. This is what today’s trending is showing me. Even if I reinvent myself, I don’t have the time and wherewithal to do what’s necessary to sell books. I rather think that the era of “Lex who?” is upon me no matter how many times Wave profiles me, how many times I’m in the Rainbow Romance Writers ads in RWR or how many freebies I write at the Goodreads M/M group.
All of this begs the question, do I stop? Or do I just wait out the natural attrition I mentioned above where eventually my editors don’t want my work anymore because no matter how good it is, no one knows me and my books don’t sell anymore?
No time to actually answer this question because lunch is almost over and I need to try to drop a few hundred words into my WIP. However, comments and observations are welcome…if anyone’s actually reading this. LOL 😉